Iams wanted to optimize their search and give consumers infotainment when they are looking for advice online about how to take care of their pets. So we delivered online video content which were useful facts, but delivered in an entertaining way. We introduced, Professor Iamstein, a quirky and endearing professor who has a cat and dog of his own and is well-versed in giving consumers the valuable petcare advice they need.

ILLUSTRATOR: Juan Leguizamon  ANIMATION: Powerhouse Animation