Pure Leaf’s No is Beautiful campaign is about saying No. No to additives and preservatives. Pure Leaf believes that in tea and in life, saying no also helps us truly focus on what matters. For International Women’s Day, Pure Leaf wanted women to Say No with a robust social media activation using an Instagram fill-in-the blank AR filter. Everyone had an opportunity to say, ‘No to the things that don’t serve them, so they can say yes to the things that really matter.’ The Influencer-rich campaign was a success and a donation was also made to Strong Women Strong Girls.