Rolex has continually supported Cinema and The Arts, but not many realize that they do. We simply had to tell this story with a series of films, digital assets and print. Filmmakers, Martin Scorsese, James Cameron, Kathryn Bigelow, and Alejandro G. Iñárritu have made a lasting impact on cinema. In this series of films, they inspire the next generation of filmmakers to create their own ideas and pursue their passions with vigor that characterizes their own style. I’m extremely proud of the work that launched in the 2019 Oscars and I thank my partners, Josh Gold and Antonio Navas. Hats off to the hard work and passion from the Wunderman Thompson Rolex team, Santo and VMLY&R for this robust integrated campaign.

Films directed by Juan Cabral

Print and Social Photographed by Matthew Brookes